IDM GIF STORIES
The concept is called “gif” idm a chance. it is an internal campaign to convince rb employees to start using the company’s new online artwork management software. the teaser phase is a series of 6 animated gifs addressing the reasons why people are not using the software to date.
we would like 6 unique black & white ink illustrations in layers, which we will then animate to create short gif stories.
Client: Reckiit Benckieser
Agency: Havas Worldwide Prague
Creative Director: Scott Cohen
illustration LOV B&D (Bal icme, Denizcan Yuzgul)
INSIGHT: IDM slows me down
HL: JET PROPEL YOUR GAME WITH IDM
INSIGHT: I don’t have time for change
HL: IDM GIVES OLD DOGS A NEW TOOLBOX OF TRICKS
INSIGHT: Process, roles & responsibilities are not clear tod
HL: IDM WILL USHER YOU OUT OF THE DARK AND INTO THE ROLL YOU’RE MEANT TO PLAY
INSIGHT: I never know the status of my project without going deep into IDM
HL: YOUR IDM APL ALWAYS KNOWS YOUR PROJECT STATUS
INSIGHT: How does this process benefit me?
HL: REAP THE FANTASTIC FRUITS OF IDM
INSIGHT: I’m not an expert in artwork and repro
HL: YOU DON’T NEED TO CONSULT AN ART GURU TO UNDERSTAND ARTWORK IN IDM